![]() ![]() ![]() The Indian consumer’s household expenditure on groceries increases as one goes deeper into the smaller cities. Some significant drivers of the e-grocery market that we witness today beyond convenience include higher internet penetration in smaller cities, secure mode of transaction, access to expansive and quality selection of regional products, strengthened supply chain, access to product comparison, personalization and importantly, seamless shopping experience enabled through innovation.ĭisposable income is another significant driver. ![]() Q) Can you put some light on the growth drivers in the e-grocery market? For instance, shoppers in tier-2 or smaller cities have higher salience of voice and vernacular search, whereas low-to-middle income households rely more on image-based search. Each of these micro-segments exhibits distinct shopping behavior. It is estimated that three out of five shoppers belong to tier-2 or smaller cities, one in three shoppers belong to low-to-middle income segments, and one in three shoppers is Gen Z (younger than age 25). Technological capabilities like regional language interface and voice assistant have been game changing in creating a more sustainable e-commerce ecosystem which is both empowering and inclusive for customers from across different regions. ![]()
0 Comments
Leave a Reply. |